One of the major differences between my effort to publish Artemis Rising and my effort to publish Seven Into Darkness is that I understand how important marketing your book is to its financial success. With more than 300 million people, any competently written novel will have an audience. the difference between financial success and failure as an author is 1) do you get your novel looked over by a good editor and 2) does your target market know your book exist? The second is enabled by good marketing.

I have been connected to an author and teacher of author marketing by the name of Nick Stephenson. He went from part-time income from his books to $1m a year using the methods he teaches in his ‘Your First 10k Readers‘ program. Unsurprisingly, it is all direct-response marketing. That means I could probably have figured it all out myself, after all, Silver Bullet Marketing is a book about direct-response marketing as well. But instead of taking a year, probably a lot more considering that I’m working on a shoestring right now, to figure things out, I can just learn from the mistakes (and triumphs) of others. Don’t have to spend time making them all myself…